SEO Tutorial
DIRECTORY SUBMISSION

What is directory submission in seo?

You have to — in most cases — manually submit your link to a directory. Once you have submitted the link, a human reviewer visits your link. So all your links are subjected to high level of scrutiny, which is not possible with software assisted submissions. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.



Another benefit of getting your link included in web directories is that your link is indexed by the search engines quickly. The search engine crawlers crawl the Internet to obtain information on the recently updated or created links, and they start the crawling with the web directories and first crawl all those links present in the directory. Besides, whenever new search engines are launched, they automatically go through the Internet directories to quickly index the already-validated links. This saves you tons of time in submitting your links to various search engines.



Here’s a quick summary of the benefits of submitting your links to web directories:

Directory submissions give you one-way links



Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.

Directory submissions allow the anchor text of your choice



When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.

Directory submissions are mostly free



Yes, you don’t have to pay for most of the web directory submissions. There are some highly professional web directories that charge a high premium for adding your links but their number is miniscule compared to free directories.

Directory submissions send you targeted traffic



The organization of web directories make people find the right links under the right categories. Even if you, inadvertently of course, submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.



SOCIAL BOOKMARKING

What is Social Bookmarking?

Social bookmarking involves saving bookmarks (web addresses) to a public Web site such as Digg or Del.icio.us so you can access these bookmarks from any computer connected to the web. Your favorite bookmarks are also available for others to view and follow as well, hence the social aspect. If you wish to create your own social bookmarks, you must register with a social bookmarking site (we have many listed below). No you are able to store bookmarks, tag your bookmarks, and share with anyone interested in your bookmarks.



Keep it honest

Bookmark sites you generally would like to share or feel are valuable, which of course can contain bookmarked web addresses of your own site. If enough people agree with the value of a bookmark you have placed they will bookmark it to and as the popularity grows your site traffic will grow.



Don’t abuse this by submitting every page of your site, try to be judicious and think about what pages of your site may be helpful and of interest to other web surfers.



Why Social Bookmarking Submission?

Social Bookmarking is becoming an alternate to search engine, they are updated by the real user who would like to refer some of the best sites over the web along with its title and comments. How social bookmarking works. For example John visits a computer bargain stores and he gets a good deal and services, he comes to his bookmarking site and add the link to it for his future reference but, this list can also be made public for other to view John's experience about that particular bargain store. This way social bookmarking sites are daily updated about various sites online.



What is article submission in seo?

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.



The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.



There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:

Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.

Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.



5 key points to consider while writing articles



During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.

Articles should be original and information rich.

Articles should be keyword rich but not excessive to the point of keyword stuffing.

The average length of articles should be between 500 and 700.

Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.

Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.
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URL :- http://www.searchcommands.com/google/

 

Google search commands

Google was one of the first search engines to help lift the veil on the search index and allow users to interrogate the index via other means than just simple keyword searches. Today, rather surprisingly, Google lags a little behind Yahoo and Live Search (some might argue) when it comes to command flexibility. It is often not possible to mix two advanced search features and some basic commands like link: have censored results (in that not all known linking pages are returned).

Google search commands chart

cache:

Show the cached snapshot of a page

Sample search: Cache of www.searchcommands.com

The cache is the search engine's copy of a page in its index. Google typically caches the first 101K of a page and not the images. The links to the caches are shown in Google's search results and Page Info button on the Google toolbar can be used to access any cache available for the page.

link:

List pages which link to a page

Sample search: Backlinks for www.searchcommands.com

 

The term "backlinks" is used to describe those links from external sites which point to the page in question. These links are also known as "Inbound Links" or "IBLs". "Outbound Links" or "OBLs" are links from your site to other sites. The search engine optimisation world places great emphasis on increasing the number of backlinks a site enjoys because Google's conceptual model uses backlinks as votes. In general terms, a site with more backlinks is more of an authority than a site with fewer backlinks. Not all backlinks are of equal importance. In Google the phrase "B.O." is used for "Backlink Obsession" as a humorous reference for webmasters and optimisers who fixate on gaining links. Google's use of the link command omits the "http" protocol.

related:

List pages which Google consider to be related to another

Sample search: Related links for www.searchcommands.com

 

Related (or similar pages) are worked out by Google's algorithm. This search command allows you to find pages which discuss a similar topic to a page you have already found. For example, a review of Product X is likely to have related pages which also discuss Product X but may simply just be various reviews.

info:

Find one specific URL in the search database

Sample search: Page info for www.searchcommands.com

 

Presents limited information about a particular page in Google's index. Typically the command shows the page snippet and title as well as links to the cache or related pages. Typing a fully qualified URL into Google's search produces the same page.

define:

Show Google's glossary definations for a term

Sample search: Define SERPs

Google lists definitions of the keyword harvested from authoritative glossary-esq sites. The definitions are presented in a bullet point format with a link to the authoritative URL in green below. This results page differs from the links to Answers.com in the top right of many standard search result pages.

stocks:

Show American stockmarket information for a given ticker symbol

Sample search: Stock report for ticker symbol BAY

Unusually, Google shows information in a frameset. This is an odd quick as Google states a dislike of frames in its own guidelines to webmasters. Google's frame shows Yahoo's finance report by default and allows users to switch from that to Fool.com, ClearStation and Live Search's MoneyCentral. The stock symbols used must be American, for example, BAY refers to Bayer and not British Airways (which is listed as BAY on the London Stock Exchange).

site:

Restrict a search to a single site

Sample search: Site search for www.searchcommands.com

The site: command can be used in two ways; to restrict a search to one site or to list all the pages Google has indexed from one site. For example, site:www.searchcommands.com google searches Search Commands* for the word google and site:www.searchcommands.com searches the site for any page and therefore lists them all. The site: command can either include or omit the 'www' in a domain, omitting the www will return all the sub-domains from the domain which Google has found.

allintitle:

Restrict a search so that all the keywords must appear in the title

Sample search: Search for pages with google search commands in the title tag

This advanced search command restricts results to those pages which have all the keywords in their title tag. The title tag is the mark up to put contents into the bar at the top of the browser (typically blue in Windows XP). The title tag for this page is Google search commands :: Search Commands*.

intitle:

Restrict a search so that some of the keywords must appear in the title

Sample search: Search for pages which contain google in the title and search or commands in the title or body tag

Returns pages which have some of the keywords in the title tag. This advanced search command differs from allintitle: in that only the keyword adjacent to intitle: is included in the title tag search.

allintext:

Restrict a search so that all of the keywords must appear in the body text

Sample search: Search for pages with search commands in their body text

Returns pages which have all of the keywords contained within the body tag. This advanced search ignores the title tag which normally has a non trivial significance in Google's algorithm.

allinurl:

Restrict a search so that all of the keywords must appear in the page address

Sample search: Search for pages with search and commands in their URL

A page's URL is its address. The URL of this page is www.searchcommands.com/google/. This advanced search command returns only those pages which have all the keywords in their URL.

inurl:

Restrict a search so that some keywords must appear in the page address

Sample search: Search for pages with search, commands or both in their URL

Lists pages which have one or more of the keywords in their URL. The inurl: command can sometimes be used to restrict searches to specific sites and directories. For example: inurl:searchcommands.com/google/ inurl will return pages with 'searchcommands.com/google/' in their URL and inurl elsewhere on the page.

OR

List pages which have at least some of the keywords

Sample search: Search for search OR commands

By default Google searches for almost all the keywords entered (some words like a, the, of, etc are omitted). The OR command is placed between two or more keywords and instructs Google to return pages which contain one or another of the keywords.

+

Insist that the search engine includes a given keyword in the search results

Sample search: Search for search, the and commands

Google purposely omits some words from normal searches but the use of the + command instructs the search engine to include them. For example, Google would treat a search for search the commands as a search for search commands as the is ignored but the phrase search +the commands would ensure the word the was included.

-

Insist that the search engine omits pages which match a given keyword in the search results

Sample search: Search for pages which match commands but which do not mention search

The - command creates a negative keyword which must not be present on any page Google matches with the rest of the query. For example, football -american is likely to return pages about Soccer.

~

Enhance a search to include synonyms for a given keyword

Sample search: Search for search, commands and any synonyms for commands

The synonym search is more like an associated word search. With the ~ symbol present before a keyword Google will return pages which contain the keyword or pages which contain words commonly associated with the keyword. Google simply looks as frequencies across the internet to determine which words are associated with which. Words associated with commands are: reference and syntax.

*

Include a wildcard match in your search results

Sample search: Search for search, [something] and commands

The order of keywords in a Google search is significant. Adding the asterisk * as a wildcard to the keyphrase instructs Google that one or more other words should appear in that location.

[#]...[#]

Search a range of numbers as a keyword

Sample search: Search for champions and a number between 1976 and 2005

The [#] values are replaced with numbers to form a range. For example, 1976...2005. Google will search for pages which contain numbers matching the first, the last or any number in the middle of the sequence.

daterange:

Restrict a search to any daterange

Sample search: Search for search on pages which were indexed between September 1, 2005 and September 24, 2005

The daterange command restricts Google's search to pages published between two dates. The date format used in the Julian calendar rather than the traditional Gregorian calendar. You can use Search Commands* Julian date calculator to formulate the correct syntax.

""

Restrict a search so that the keywords must appear consecutively in a phrase

Sample search: Search for "search commands"

The order of keywords in a Google search is significant but not sacrosanct. Searching for search commands returns pages which simply mention search and commands. The search for "search commands" returns different results as only pages which mention search commands as a complete phrase are listed.

date:

Restrict a search to a recent timeframe

Sample search: Search for search and commands on pages published in the last three months

The date: command is used to restrict searches to either 3, 6 or 12 month peroids. Pages which qualify are those which have been published and found by Google in the time peroid. Pages without a last modified header may simply be qualified by the date Google found the page first.

safesearch:

Restrict a search to exclude adult-content Sample search: Safe search for girls

The safesearch command mimics the effects of enabling SafeSearch on the Google preferences panel and excludes adult related content. Unlike other Google commands it is necessary to leave a space between safesearch: and the keyword as placing the keyword directly adjacent to the colon results in odd (often adult) results. For example, safesearch:girls (safesearch is off in this example).

filetype:

Restrict a search to a given type of file

Sample search: Search for PDFs contain the word search

Google indexes more than just HTML pages. A wide range of different file types, including PDF and .doc files, are found in the search engine. The filetype command restricts searches to documents which match the filetype extension.